In recently years, scenic spots’ ticket prices increase continuously, and the amounts of increase are between 20% to 60%. By report, ticket prices of all the scenic spots which are 5A level have raised to over 100 yuan. Faced with the constant risen ticket price, people say that they can not afford to visit the land of enchanting beauty. Even though people criticize the behaviour of raising price, scenic spots’ ticket prices at every place still soar, which arouses strong social response.

One scenic spot enhances its income only by raising its ticket price without better services, which will dissatisfy the tourists and lessen the amount of people who amuse themselves here. Therefore, to increase the income level, scenic spot should consider what visitors want to experience, introduce more amusement equipment and attract investments, which helps to the variety of recreation in scenic spot and makes visitors be most willing to pay.

With the development of economics, amusement equipment industry in our country expands more and more rapidly. We can find amusement equipment almost in any recreation place, therefore, it is feasible to add great deals of recreation facilities in scenic spots. Zhengzhou Wolong amusement equipment cooperation limited’s manager, Mr.Yan, says：“In fact, recreation projects have appeared in many scenic spots. The most popular in the scenic spots are water roller, bumper boat and watercycle, which increase amusement pleasure and diversify recreation styles. If these scenic spots promote some competitive recreation projects, such as the most fashionable inflatable obstacle course on water and land, more visitors will come here to play and enter the competition, which will contribute to increase of one scenic spot’s income.”

All in all, to raise the earnings, one scenic spot should change a new way of thinking, and increase investing recreation facilities. To make people enjoy themselves is of overriding importance.